Freeing the Founder

Why Intuition Maxes Out at 5M: Ben Edwards on the Shift from Gut to Data


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Boutique founders often reach a revenue ceiling where personal brilliance and manual oversight become the primary bottlenecks to further growth. The shift from a lifestyle business to a scalable asset requires moving past gut feelings and embedding operational measurement into the company culture. Without data visibility firms face the classic trap of high top line revenue with zero profit and no clear path to an exit.

Discussion Points

  • Data Visibility for Margin Control: Replace spreadsheets with PSA tools to see real time project health and stop overdelivering for free.
  • Guardrails for Founder Liberation: Implement predictable processes that remove the founder as the central decision maker so the business can run without them.
  • Predictable Forecasting for Exit Readiness: Centralize financial and delivery data to provide the clarity private equity investors demand during due diligence.
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    Freeing the FounderBy Randell Mauricio