This week we chat with Niky Scott, author of "WNBA & NWSL Social Media Sponsorship & Fan Insights" and all around guru when it comes to determining the value of social data in women's sports leagues. She's on a mission, along with her company Zoomph, to showcase just how valuable it is to invest with women in sports. Take a listen, check out her incredible article with the link above and give her (and Zoomph) a follow on Twitter to see her latest findings! Shout out to all of our fellow AKFC alums :)

Follow Niky on Twitter 

Follow Zoomph on Twitter 

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