What makes Apple's website so good, and so effective?
It looks good, and a lot of what Apple does is all about looks.
It’s content is written well. It’s witty.
iMac Pro - “Power to the pro.”
MacBook Air - “Make big things happen. All day long.”
iPad Pro - “Anything you can do, you can do better.”
It’s got a good concept. Most pages are conceptually designed well. The pages take on the look of the product.