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The central argument of Cut Through! is that our information environment has changed more quickly than our communications practice. To catch up, we need to understand what has changed and why.
Our information environment has become more democratised, fragmented, abundant, corroded and concentrated.
In this episode we look at two product launches from the 2000s - Facebook and the iPhone - and the consequences for communicators today.
By Simon BaughThe central argument of Cut Through! is that our information environment has changed more quickly than our communications practice. To catch up, we need to understand what has changed and why.
Our information environment has become more democratised, fragmented, abundant, corroded and concentrated.
In this episode we look at two product launches from the 2000s - Facebook and the iPhone - and the consequences for communicators today.