A new wave of influencers are urging their followers to go outside in the hottest part of the day, skip SPF and even lie on towels that attract sunlight. Writer: Ada Barumé Producer: Ada Barumé Host: Andrew Butler Episode photography: Joe Mee Executive Producer: Rebecca Moore <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

A new wave of influencers are urging their followers to go outside in the hottest part of the day, skip SPF and even lie on towels that attract sunlight. Writer: Ada Barumé Producer: Ada Barumé Host: Andrew Butler Episode photography: Joe Mee Executive Producer: Rebecca Moore Hosted on Acast. See acast.com/privacy for more information.

A new wave of influencers are urging their followers to go outside in the hottest part of the day, skip SPF and even lie on towels that attract sunlight. Writer: Ada Barumé Producer: Ada Barumé Host: Andrew Butler Episode photography: Joe Mee Executive Producer: Rebecca Moore Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Why is tanning back in style?

The Sensemaker from The Observer - one story every day to make sense of the world. Subscribe to <a href="https://observer.co.uk/" rel="noopener noreferrer" target="_blank">The Observer </a>today and get access to: <ul><li>Our podcasts before anyone else </li><li>A daily edition, curated by our editors 7 days a week </li><li>Puzzles from the inventors of the cryptic crossword </li><li>Recipes for every occasion</li><li>Free tickets to join Observer events in our newsroom or online</li></ul> Click <a href="observer.co.uk/subscribe" rel="noopener noreferrer" target="_blank">here</a> to subscribe today for just £1 for your first month. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Sensemaker from The Observer - one story every day to make sense of the world. Subscribe to The Observer today and get access to: Our podcasts before anyone else A daily edition, curated by our editors 7 days a week Puzzles from the inventors of the cryptic crossword Recipes for every occasionFree tickets to join Observer events in our newsroom or online Click here to subscribe today for just £1 for your first month. Hosted on Acast. See acast.com/privacy for more information.

The Sensemaker from The Observer - one story every day to make sense of the world. Subscribe to <a href="https://observer.co.uk/" rel="noopener noreferrer">The Observer </a>today and get access to: <ul><li>Our podcasts before anyone else </li><li>A daily edition, curated by our editors 7 days a week </li><li>Puzzles from the inventors of the cryptic crossword </li><li>Recipes for every occasion</li><li>Free tickets to join Observer events in our newsroom or online</li></ul> Click <a href="observer.co.uk/subscribe" rel="noopener noreferrer">here</a> to subscribe today for just £1 for your first month. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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