Earworm, brainworm, whatever word you choose, it’s that song that gets stuck in your head. Research shows that more than 90% of us experience earworms. UC Davis researchers have found that they may play an important role in helping us form memories, not just for the song, but for life events. In this episode of Unfold, we examine music, memory and what earworms can teach us about how the brain works. 

In this episode:

Petr Janata professor, UC Davis Department of Psychology and Center for Mind and Brain 

Ben Kubit, postdoctoral researcher, UC Davis Center for Mind and Brain