Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “why is this guest on my show?”. Now that might sound a little rude, but don’t worry, this is the question we ask ourselves *before* we even invite someone onto our podcast. In order to answer this question, you need to put yourself in the shoes… or earbuds… of your audience. Ask yourself “what value can this person bring to my listener?”. Will they teach them something? Motivate them? Make them laugh? Your listener’s attention is precious, and you’re one of the few people they trust with it. So once you know *why* you’re bringing a person onto your show, you can prepare properly to make sure they get the maximum value from that time. Everyone wins here - your audience enjoys it, your guest sounds great, and your show has its desired impact which helps it to grow. For a deeper dive on this topic, head on over to http://ThePodcastHost.com/podcastinterviews