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Why Isn't My Reputation Management Program Making Impact, and other Reputation Questions from Hoteliers
Nearly everyone in the business today understands that a company's reputation and customer reviews have a direct impact on revenue results. That's especially true in the hotel business where we are selling experiences and there's a lot of competition. Delivering five-star review-worthy stays is a great way to stand out from the crowd and elevate the perceived value of a visit to your hotel, resort, restaurant, or attraction.
But here's the rub. While many hotels around the world have some level of Reputation Management program in place, many are wondering why it isn't having more of an impact on its revenue or even its review scores. Is all this work for nothing except to "check the box" on a to-do list?
This week, I address this question and explain the life-changing difference between Reputation Management which can be time-consuming but show minimal results, vs Reputation Cultivation, a simple yet powerful way to elevate your competitive advantage, your employee engagement, guest satisfaction, and loyalty, along with your ADR, RevPar, and Profitability.
Please listen to the podcast to hear my answers to these questions.
You may also like to check out the extended blogpost, which is a companion to the podcast and covers some additional aspects of the following questions that I have received recently regarding hospitality reputation management.
- Why isn't my Reputation Management program elevating my revenue significantly?
- What's the difference between Reputation Management and Reputation Cultivation?
- Is it ever okay to use an outside company, a PR company, or a mid-management or junior employee, to respond to reviews for us? Is it ever okay to use a template or boilerplate for management responses?
- Is asking for good reviews an organic way to improve your online reputation? What's the best way to ask for reviews?
- When should you direct people to a survey and when should you direct them to a review site link?
Read the rest here:
https://www.adelegutman.com/post/why-isnt-my-reputation-management-program-making-impact
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By Adele GutmanNearly everyone in the business today understands that a company's reputation and customer reviews have a direct impact on revenue results. That's especially true in the hotel business where we are selling experiences and there's a lot of competition. Delivering five-star review-worthy stays is a great way to stand out from the crowd and elevate the perceived value of a visit to your hotel, resort, restaurant, or attraction.
But here's the rub. While many hotels around the world have some level of Reputation Management program in place, many are wondering why it isn't having more of an impact on its revenue or even its review scores. Is all this work for nothing except to "check the box" on a to-do list?
This week, I address this question and explain the life-changing difference between Reputation Management which can be time-consuming but show minimal results, vs Reputation Cultivation, a simple yet powerful way to elevate your competitive advantage, your employee engagement, guest satisfaction, and loyalty, along with your ADR, RevPar, and Profitability.
Please listen to the podcast to hear my answers to these questions.
You may also like to check out the extended blogpost, which is a companion to the podcast and covers some additional aspects of the following questions that I have received recently regarding hospitality reputation management.
- Why isn't my Reputation Management program elevating my revenue significantly?
- What's the difference between Reputation Management and Reputation Cultivation?
- Is it ever okay to use an outside company, a PR company, or a mid-management or junior employee, to respond to reviews for us? Is it ever okay to use a template or boilerplate for management responses?
- Is asking for good reviews an organic way to improve your online reputation? What's the best way to ask for reviews?
- When should you direct people to a survey and when should you direct them to a review site link?
Read the rest here:
https://www.adelegutman.com/post/why-isnt-my-reputation-management-program-making-impact