We don’t search online...we Google it.

We don’t book a ride-hailing service...we call an Uber.

Just like Kleenex & Xerox before them, these brands have become generic trademarks (or proprietary eponyms).

They have come to define the category.

So what happened to YouTube?

Surely, the brand that has owned video for more than a decade should also have become the proprietary eponym?

#branding #product #category #brandstrategy