Highlights from this episode include:

• If you don't follow this essential principle, you will fail at sales (1:43)
• Never start a sales conversation with this type of person (2:42)
• Making this common mistake can kill your sales career before it starts (4:26)
• How to sell to people you know without being manipulative (5:45)
• Get clear about these 2 things to avoid perpetual sales struggles (5:52)
• A foolproof and guilt-free way to move from contact to sale (6:52)
• Never talk about your offer until this one thing has happened (8:42)
• The secret to creating a burning desire for your offer (10:58)
• How to move people out of the friend-zone and into the sale (15:26)