If journalism isn't around, how will generative A.I. models feed new information? 

In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models."

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To read the full stories included in this episode:

• Big Tech and journalism battle over proposed legislation in California: https://bit.ly/49WZhXs
• With AI looming as a threat to news sites, publishers push back: https://bit.ly/4dgOkTl
• As Meta tightens the traffic tap, where will news publications turn for audiences?: https://bit.ly/3UxAEfs
• Marketers unfazed as Google delays cookie deprecation for third time: https://bit.ly/49Xrc9J
• Update on the plan for phase-out of third-party cookies on Chrome: https://bit.ly/3wcPZbY

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH