Laura Smith, Head of Sustainability at Storm Creek, discusses the company's commitment to using recycled polyester for apparel and their choice to become a bluesign systems partner. bluesign assesses the entire supply chain for environmental impact, including carbon emissions, water usage, and chemical safety.

Nira Maya and Simone Ross from bluesign joined Laura for this conversation. Nira explains that bluesign ensures the entire supply chain is clean and sustainable by focusing on eliminating harmful chemicals and reducing carbon emissions. Simone emphasizes the importance of third-party certification to prevent greenwashing and provide consumers with accurate information. Storm Creek is the first bluesign systems partner in the branded merch industry, focused on producing high-quality, environmentally friendly products people love to wear.

Learn more about Storm Creek here: https://distributor.stormcreek.com/pages/sustainability

Learn more about bluesign here: https://www.bluesign.com/en/

#brandedmerch #brandedapparel #businessleadership #dotherightthing #sustainability

Uploaded on Jan 19, 2025