The Why It Matters Live panel, recorded at the Specialty Advertising Association (SAAC) Expo on Thursday, August 15th, 2024, in Anaheim, California, centered around People, Planet, and Prosperity. Jeff Solomon, MAS, and Jay Busselle from the Branded Merch Network led a thought-provoking conversation featuring RJ Hagel, Global Marketing Director of Goldstar, Kate Alavez, President of PromoShop, and Kathy Cheng, President of Redwood Classics Apparel. The discussion tackled evolving consumer demands, sustainability, and the importance of offering "made better" products. Emphasizing transparency and a "we vs. me" mindset, the panel underscored how doing the right thing in a changing marketplace builds trust, fosters long-term relationships, and drives prosperity.

Learn more about our presenter's businesses:
simplygoldstar.com/na/
redwoodclassics.net/
promoshopinc.com/
Hosted by: brandedmerchnetwork.com/

#whyitmatters #transparencycreatesconfidence #madebetter #sustainability

Uploaded on Aug 19, 2024