The Why It Matters LIVE: Sustainable Merch Summit brought together 400+ industry pros from promo, print, and apparel to spotlight how sustainability drives both positive impact and profitable growth. In this wrap-up video, hosts Jay Busselle and Jeff Solomon are joined by Theresa Hegel (ASI) and Cassie Green (Apparelist/Printing United Alliance) to reflect on key takeaways from the summit. They dive into lessons on transparency, certifications, and how values-driven brands are winning new business. Watch this inspiring recap and see why sustainability isn’t just good for the planet — it’s smart business.