In this “Why It Matters” conversation, Jeff Solomon and Crissy Manwaring discuss the importance of creating meaningful branded merchandise over logo slapping.

Crissy, Senior VP of Strategy and Business Development at Robertson Marketing, emphasizes the need for sustainable, high-quality products that last and align with a brand's values. She highlights the significance of brand artifacts, such as durable drinkware, which can endure and positively represent a company for decades. Jeff and Crissy also touch on global sustainability trends, evolving industry standards, and the potential for international collaboration to drive positive change in promotional products.

Learn more about Robertson Marketing here: https://robertsonmarketing.com/

#whyitmatters #brandedmerchnetwork #brandedmerch #sustainabilty #sustainablemerch #businessleadership 

Uploaded on Feb 12, 2026