In this on-location conversation from the California coast, Daniel Rufenacht, CEO of bluesign, shares how throwing stones at a window as a child opened the door to his experience with chemicals. The lesson his dad taught him directed his life's course. This beautiful location is appropriate because the ocean and the things we appreciate are slowly being destroyed. Get a glimpse into "Why It Matters" to Daniel and bluesign system partners to do a better job in how we produce the products we sell and use.

Learn more about bluesign here: bluesign.com/en/
Check out the extensive list of global brands embracing bluesign here: https://bit.ly/4a3XXSu

#whyitmatters #madebetter #sustainability #brandedmerch

Uploaded on Apr 30, 2024