In this informative "Why It Matters" conversation, Branded Merch Network Contributor Jeff Solomon talks with Elizabeth Wimbush, Director of Sustainability and Responsibility PPAI. 

Elizabeth talks about being at a crossroads and future-proofing our industry. Articles about brand fill and swag-free conferences are not happening in a void. That's reality. We need to prepare ourselves for this future where promotional products are still universally valued and appreciated because they are positively contributing. 

We touch on the EU New Green Deal, coming changes and the impact organizations like bluesign are having. 

Jeff loves to quote Global Brand Ambassador Rod Brown: " Ya gotta make money!" Businesses need to be profitable, and profitable businesses can do good things.  

There is much good stuff to unpack in this conversation. You can connect with Elizabeth on LinkedIn and sign up to get the information that PPAI is putting out here: https://www.ppai.org/media/

#promotionalproducts #brandedmerch #sustainability #dotherightthing #ppai

Uploaded on Oct 29, 2024