Many of us are passionate about product sourcing, but we often find ourselves frustrated by the challenges of driving change. In this 'Why It Matters' conversation, Branded Merch Network contributor Jeff Solomon explores this vital topic with Robert Fiveash, President and Co-Owner of Brand Fuel. We discuss domestic production, concerns about China, and other factors that impact our businesses. Robert also shares the inspiring story of the acquisition of Sweeter Cards by Maple Ridge Farms, which has significantly expanded the reach of a superbly sourced chocolate line. The fact that both large and small suppliers are adapting to more responsible sourcing is a heartening development that benefits us all. Join us for this uplifting conversation.

Learn more about Brand Fuel here: brandfuel.com/

Uploaded on Aug 5, 2024