Theresa Hegel, Executive Editor for Special Projects and Sustainability at ASI, discussed the importance of sustainability in the promotional products industry. She highlighted "Promo for the Planet," a resource for industry updates on sustainability. Hegel emphasized the growing demand from clients for socially responsible and eco-friendly products, citing ASI Research, where 88% of end buyers prioritize socially responsible products, and 86% value eco-friendly ones. She also noted the rising importance of third-party certifications like EcoVadis and bluesign. ASI is revamping its resources and tools to better support sustainability efforts in the industry. This conversation offers valuable information. Enjoy!

Take advantage of ASI's resources on their Promo for the Planet page: https://promofortheplanet.com/

Learn more about ASI here: https://members.asicentral.com/home

Uploaded on Apr 4, 2025