It’s a great time to be a physical therapist. Despite lower reimbursement rates faced by many physical therapists, today’s expert,  Jerry Durham, PT, Principal of San Francisco Sport and Spine Physical Therapy,  shares why he he’s so excited about the future of physical therapy in the first of two podcasts.

His clinic is currently in the process of operating out of network and he has found greater success in doing so with higher average revenues per visit than ever.  And despite the uncertainty associated with the Affordable Care Act, he believes physical therapists are in a great position to share why physical therapy may be the best option for some individuals. Learn how he uses social media to foster communication and why he believes a customer focused practice is critical to his success.