It's Carnival week in T&T and covid-19 has reduced our endless party cycle and 2 day street parade to a few back yard jams and zoom parties. However the thing that we still want and need is that sweet soca music to at least give us a taste of what the latest Corona virus has snatched away. Just like the rest of us, soca artistes were affected, and not just by the disappearance of 1 but almost all Carnival festivals across the Caribbean and among the Caribbean diaspora. 

If nothing else, this reality has cemented why it's so crucial to build your brand beyond a season or an event. In this episode we talk about why soca artistes need to construct their careers differently and the opportunities that are created for musicians when you build a strong digital eco system and online brand. Listen now.