Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well.

In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction.

Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own financial planning business. 

She started Endurance Financial four years ago with the mission to help female business owners make educated financial decisions that reflect their business objectives and life values. 

In this episode Amanda shares why it’s so important that we not only understand but also that we actively track the key numbers in our business. She shares with us, which numbers we should be monitoring on a regular basis and what some of the consequences might be if we choose to ignore our numbers and simply hope for the best!

You can find out more about Amanda’s course – Financially Fit Women here:

Follow her on Instagram here: https://www.instagram.com/endurancefinancial/

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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