Episode Summary:

Scott Todd reveals his biggest business mistake: spending months building automation software when he should have been closing deals. In this raw confession, he shares how "productivity theater" cost him $75,000+ and nearly tanked his business - and why most real estate investors are making the same mistake right now.

What You'll Learn:

• Why automation is killing your deal flow (even though it feels productive)
• The 3-question test to know if you should automate anything
• The Investor's Priority Pyramid (IPP) and why sequence matters
• How Jeff Bezos built Amazon by doing things that don't scale
• When manual work is actually better than automation
• The real reason you're avoiding the hard work in your business

Key Takeaways:

• The Wrong Sequence: Most investors automate at deal flow level when they should be at order level
• The 10x Rule: Don't automate anything you haven't done manually at least 10 times
• The Bezos Model: Prove it works → Document it → Automate it (in that order)
• The Hidden Cost: Building systems for a business that barely exists wastes months and tens of thousands in lost opportunities

Resources Mentioned:

• Take the IPP Assessment
• Episode 2: Do Things That Don't Scale

ScottTodd.net