Three seats, one operator. Joe Lyons has sold for Cars.com, consulted from Shift Digital, and now runs the full marketing stack at McGrath Elmhurst Toyota and BMW of Elmhurst. He explains why he pulled back his Day 1 AI follow-up, how he's actually using a CDP, the all-vendor call that's replacing half his meetings, and the one thing every dealer should clean up this week. Plus: why he wakes up every day trying to get himself unfired.

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