JOY Unfiltered: Joy is the strategy

Why Joy Works (Even When Life Is Hard)


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Joy isn’t about ignoring stress, grief, or reality.
 It’s about how we stay human inside of it.

In this episode, Rachel explores why joy isn’t fluff, a personality trait, or a reward for surviving hard things. It’s a practical, science-backed strategy that helps us regulate our nervous systems, make better decisions, lead more effectively, and avoid burnout.

You’ll learn:

  • Why pressure and discipline alone don’t create lasting change
  • How joy signals safety to the brain and body
  • Why joy leads to consistency, resilience, and clarity
  • How joy can coexist with stress, grief, and hard seasons
  • Why joy isn’t a luxury, but a life and leadership skill

This conversation isn’t about forced positivity.
 It’s about understanding how we’re wired, and choosing a way of living that actually works.

Joy is not the reward.
 Joy is the strategy.

👉 Learn more about Rachel’s work and upcoming book Joy Is the Strategy
👉 Join The Joy Project community and practice joy together

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JOY Unfiltered: Joy is the strategyBy Rachel