Have you ever wondered why running your own business is so difficult and scary? We did too! And after pondering for a while, we concluded that it doesn’t have to be.

So, we created a movement to make accounting and bookkeeping simple and easy to understand, by using plain language.

The plain language movement was started in around 1066 and is still progressing. As each profession and practice is called out for its lack of simple, easy language, we move closer and closer.

Accountants, bookkeepers and the whole accounting industry has not succeeded in using plain language. This lack of transparency puts the power in the hands of powerful wizards who magically interpret meaning for the business owner…but only if they know the right questions to ask.