Everyone thinks Las Vegas is just "too expensive." They're wrong.

The $9 coffee and $50 "resort fee" aren't the disease; they're the symptom. The real problem is that the entire city is built on a lie we're no longer willing to buy.

In this episode, we argue that Las Vegas is the global capital of "Brand 1.0"—a dying model built on selling a myth while hiding the reality. It's the same lie that sells you a "Premium Oceanfront" room and gives you a front-row seat to a laundry room.

Las Vegas isn't falling because of prices. It's falling because its entire business model is insulting. We break down why the "Brand 1.0" playbook is finally collapsing and why "Brand 2.0"—radical, uncomfortable truth—is the only thing that can save it.

Is Vegas too big to fail, or is this the beginning of the end for 'truth-optional' travel?

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