Continuing on in a series of recent podcasts about the value of lead generation.

https://www.youtube.com/watch?v=uLuo_54pFjM

Transcription

Why lead generation?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Lead Generation is an interesting topic.

We've been talking about this for a handful of videos. Now, I don't want to gloss over the idea that lead generation is important.

Especially because it occurs to me, almost every company I end up working with has some serious reservations about doing any form of lead generation whatsoever.

If they if they are doing it, there's people in the company who think they shouldn't be.

If they are not doing it, tt's because they don't understand why.

And so I just wanted to hit on this topic real quick for you.

I have not found in most cases there. If a company is not doing lead generation and the only time I'd ever tell them not to do any form of lead generation whatsoever, is if there are other issues with the company that need to be fixed first.

That's the only thing, it's not because I think that company shouldn't have it.

I honestly think all companies should have some form of lead generation in place.

What is lead generation?

First off, lead generation is the idea of collecting at least limited information of a person that is a prospective customer or client, patient, what have you, whatever you're doing, you should have that list of prospective people that might be willing to be a customer.

That might be a good fit for being a customer client, or what have you. That's a lead a lead is just somebody that's close to being there.

I mean, this doesn't even count having killed holding on to lists of people that were previous customers, this doesn't have to do with people, even having a list of people who are current customers or recent customers.

I'm just talking people that might someday be interested because and it could be a number of reasons.

But in most cases, if you can find people who have shown interest in a topic or idea, or they have some type of demographic that makes them basically the type of person that you're looking for.

So if you're selling dog food, and you know this person has a dog or more, they're probably a prospect for you.

That's a little slice of demographics that you'd be able to get, it's a list that you can get from somewhere else, you wouldn't even have to ask them directly, necessarily, you can you can garner one of those lists from elsewhere, but just developing a list of people who might possibly be interested.

Here's why you want to do that.

Here's why it matters.

It's because no matter what, if you go and talk to everyone who could possibly be a prospective customer, you're always going to have people walk away who aren't ready to purchase yet.

They're not ready to become a customer yet and what do you do with those, and it's usually it's usually a majority, it's usually a large majority.

If you could talk to everybody, all at once around the world that could ever possibly be a prospective customer of yours. Everyone that's currently alive.

Everyone that speaks your language, if you could talk to all of them all at once, what percentage of them would actually become customers?