A lead magnet is otherwise called a free teaser, and it is meant to attract people to have a feel of your product or service, with the hope that they eventually become paying customers, which of course is a function of the quality of your service or product. In most cases, lead magnets come as freebies to lure customers to your business.

Speakers:

Zdenka Sciacca - Boom Share - Business Storytelling for business owners

Keith Keller - Global Social Media Coaching