Explore how Pete Stiege transforms B2B marketing from bloated noise into meaningful strategy. With insights from his books "On Purpose" and "Radical Clarity," Pete shares how technical CEOs can align leadership, culture, and marketing for growth. Learn about the challenges faced by "accidental CEOs" and discover the importance of finding a company’s unique true story for impactful marketing. Join Mike and Pete as they discuss the pitfalls of reactive marketing and share actionable strategies to forge strong customer relationships and drive business success.