What if the most misunderstood part of a product category isn’t the product people obsess over, but the one that actually determines performance?

In this episode of Industry Ignited, host Dr. Leeanne Aguilar sits down with Gary Ramey, CEO of Liberty Ammunition, for a wide-ranging conversation on leadership, brand strategy, innovation and what it takes to grow in highly regulated, high-stakes industries.

Gary shares his unusual career arc, from classic CPG brand leadership to building major retail partnerships, leading turnarounds and now reinventing how people think about ammunition performance.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐠𝐧𝐢𝐭𝐞𝐝 https://industryignited.com/
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𝐒𝐩𝐨𝐭𝐢𝐟𝐲 https://open.spotify.com/show/3TX1L5LPr4lt1UtcSpSvlN?si=7037433a58c54162
𝐀𝐩𝐩𝐥𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 https://podcasts.apple.com/us/podcast/industry-ignited-podcast/id1824619671 

Gary Ramey
https://www.linkedin.com/in/garyramey/
https://www.linkedin.com/company/liberty-ammunition/

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