In this episode, I’m telling you a quick story from one of my (mulitple) early morning coffee runs that led me to spot the most cluttered service vehicle I’ve ever seen. No logo. No clear message. Just a wall of text listing 25+ services. And it reminded me how bad this mistake really is — and how often home service businesses make it.

So I break down the top 3 reasons why putting a laundry list of services on your wrap is actually working against you, not for you. And I give you some practical ways to clean it up and actually get remembered out there on the road.

Here’s what I cover:

• Why cluttered wraps confuse and lose customers
• How too much info actually lowers trust
• The “rule of 3” and why it works so well
• Why generic icons in your logo are doing you zero favors
• And how to start standing out without overloading your van

This is a quick episode, but it's gonna help and if you’ve ever wondered why your wrap isn’t pulling the weight it should, this might be the reason.

Hit play and let’s fix it.