Episode 49 of Brands In Play is here and this week Nic Hill and Albane Prioux are joined by Charlie Melcher, founder of Melcher Media and The Future of Storytelling, and author of The Future of Storytelling. 

In the interview, Charlie breaks down the rise of “living stories", plus what this shift means for brand storytelling, experience design, and how marketers should think about impact, memory, and measurement in immersive formats.

News this week: LEGO steals the spotlight at CES • Roblox rolls out a new advertising format • Chipotle taps into EA Sports College Football 26 • Fortnite flips the switch on in-island transactions

And for the Real-Time Review, Nic shares a first-hand look inside Cosm Los Angeles, the “shared reality” venue blending stadium energy with a dome-scale, courtside way to watch live sports.

If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.

The Brands In Play Episode 49 is now live on YouTube, Spotify and Apple Podcasts.

Chapters:
Intro - 00:00 
News - 03:35 
COSM Real Time Review - 18:17
Charles Melcher Interview- 27:56
HIT, MISS & BET - 52:46

Purchase "The Future of Storytelling" on Amazon
https://www.amazon.com/Living-Stories-Immersive-Entertainment-Modern/dp/1648293832

Follow Charles Melcher -  https://www.linkedin.com/in/charlesmelcher/

Follow Future of Storytelling - https://www.linkedin.com/company/future-of-storytelling/

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/

Website: https://www.brands-in-play.com/

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