What you will learn: Business owners say getting attention from the media feels like an unattainable goal. Like any goal, though, you work step by step to reach it. Start with getting media attention locally. In today's episode, we'll talk about Why local news outlets wants to do a story on YOU.

Transcript:

Welcome to the Get Media Smart podcast. Never struggle to get attention again.

I’m your host, Cheryl Tan

Want to learn how to get noticed by the media?

What if the media came to you, and right behind them….clients and customers?

How do you leverage that publicity to grow your company?

This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.

Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode #4.

How is the challenge going? I would love to hear about it. You can share your thoughts in the “Get Media Smart” community on Facebook. I find that a community creates a great environment for getting things done. I have already seen some impressive progress in our group.

You can sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business.

I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge verbally.

The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS.

To me, publicity and media attention are a great way to get in front of the right people.

But you have to lay the groundwork. Laying the groundwork for success can be such a pain.

But I have learned it's the only way to achieve it.

When talking about becoming a media magnet, it is critical to have a plan of attack. And it starts with knowing who is on the field.

Welcome to Become a Media Magnet Challenge #4.

It's critically important to do your homework before you start pitching the media. So many people want to start at the top, like "The Today Show" and "Shark Tank." That's great. But if you've ever seen the shows before, you know you'll have to have massive sales, an incredible fan base or big-time connections to be featured there first.

You'll get there. Just give it some time. And do other work first.

Start with the low-hanging fruit. Start with the local media, whose job it is to cover the local community.

First, how do you get your local news? Is it through the newspaper, the radio, morning TV? Is it Facebook, Instagram, Pinterest, or a daily email from USA Today? I'm not judging here. I just want you to take a look at the spaces you inhabit to get more information about our world. Are any of them local?

I ask that because local media outlets are focused on just that, local people. While you may be more interested in a global view, your local news wants to do stories on people who live in their communities.

That means YOU.

For that reason, it is important to know what media outlets have news departments in your area. Typically, they'll be the television stations, radio stations and there may be several newspapers. But don't forget, there could be bloggers who are typing away from their kitchen tables in the town next door to yours. For entrepreneurs, business journals and business shows are so important. There are also monthly magazines and weekly publications to consider.