Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy. 

Content is the sweet spot between your goals and a citizens need. 

Content is the bridge that builds public trust. 

Content is the reason that citizens act embrace policy and legislative changes. 

Content is king and long-form content is queen! 

Coming up in Episode 18 of the Public Sector Marketing Show:

• It’s time you gave your citizens a reason to listen   
• Why I recommend long-form content every time for my clients  
• I interview Allan Mulrooney, Head of Communications at the Western Development Commission about their long-form content marketing strategy 
• And I give you 20 long-form content marketing ideas!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.