In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost you. Julia also shares her take on attribution, content overload, and what’s next for marketing.

Things to listen out for:

02:51 - The importance of brand building for conversion

04:38 - Understanding the 95/5 rule in content marketing

06:17 - Differences in B2B content strategy

08:32 - The complexity of the buyer journey

09:22 - Understanding MQLs and sales dynamics

15:10 - Navigating AI in marketing

16:35 - The role of quality content in a saturated market

17:53 - Adapting to new content formats

19:28 - The evolution of information in sales

22:14 - The value of integrated marketing strategies