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Why "Loyalty" Is Keeping Your Company Stuck with Jordin McEntire
INTRO
In this episode, I sit down with Jordin McEntire, Executive Coach and Fractional COO at the DEO (Dentist Entrepreneur Organization) and CEO of Entire Management. Jordin has spent 18 years in operations and management, running multi-location practices with some of the largest dental organizations in the country before building her own company helping businesses across industries scale through better systems, leadership, and talent development.
Most conversations about talent stop at hiring. This one starts where they end. We talk about what happens after you get people through the door: how to diagnose the health of your team and culture, how to build pay bands and career pathways so your people know exactly what growth looks like, and how to decide whether someone needs to be coached up or coached out.
Jordin also walks through her five performance levels for evaluating talent, how to have hard conversations (including letting people go) in a human way, her Heal-Deal-Do approach to change management, and why AI should be treated as an enhancement to your people, not a replacement.
If you have ever lost a great team member and didn't know why, or held on to a bad fit longer than you should have, this conversation gives you the frameworks to fix both.
WHAT YOU'LL LEARN
- How to diagnose your company's talent and culture health beyond just the data
- How to build pay bands and pathways with clear entry, mid, and expert tiers
- Why seniority is not the same as competence, and how to break that trap
- The "skill vs. will" framework for putting the right person in the right seat
- Jordin's five performance levels for evaluating talent objectively
- When to coach someone up versus coach them out (and why you can't do both)
- How to fire someone in a human way so it never comes as a surprise
- The Heal-Deal-Do method for leading your team through change
- How to position AI as an enhancement for your team, not a replacement
RESOURCES MENTIONED
- The Talent Bank — Jordin's assessment framework for evaluating the health of your culture, retention, and compensation
- Pay Bands & Pathways — A tiered structure (entry, mid, expert) that gives every role clear KPIs, skills, and growth milestones
- Skill vs. Will Framework — A diagnostic for whether performance issues come from ability, motivation, or the environment
- The Five Performance Levels — New Enroll, Needs Improvement, Strong Contributor, Strong Contributor Well-Placed, and Strong Contributor Do More
- Heal, Deal, Do — Jordin's approach for working through the internal blockers that stop leaders from taking action
- "People don't quit hard, they quit unclear" — The retention principle behind clear roles, frequent check-ins, and honest conversations
- Never Lose a Customer Again by Joey Coleman — A book on designing customer experiences that create loyalty
- The DEO (Dentist Entrepreneur Organization) — Community, coaching, and resources for dental entrepreneurs
- Free Leadership Self-Assessment — Reach out to Jordin for the self-analysis tool she shares with new leaders
CONNECT WITH JORDIN
Website: https://www.entiremanagement.org/
LinkedIn (Jordin): https://www.linkedin.com/in/jordin-mcentire/
LinkedIn (Entire Management): https://www.linkedin.com/company/entire-management/
Instagram: https://www.instagram.com/jordin.mcentire/
Dentists: Find Jordin at the DEO — https://deodentalgroup.com/
If you enjoyed this episode, follow HIRE TO SCALE for weekly conversations about how to recruit, train, and manage high-performing teams so you can build a business that actually scales.
Get More Time Back to Scale Your Business Start here → METEOR (https://www.trymeteor.com/)
Download the VA Hiring Playbook here: METEOR VA/EA Hiring Playbook (https://trymeteor.notion.site/The-METEOR-VA-Hiring-Playbook-204d0a7c8414809d9d7ed58850a1bc88?pvs=74)
Connect with JP:
LinkedIn: https://www.linkedin.com/in/jpforno/
Instagram: https://www.instagram.com/jp.forno/
Get More Time Back to Scale Your Business
Start here → METEOR
Download the VA Hiring Playbook here:
METEOR VA/EA Hiring Playbook
Connect with JP:
LinkedIn
Instagram
View all episodes
By JP FornoINTRO
In this episode, I sit down with Jordin McEntire, Executive Coach and Fractional COO at the DEO (Dentist Entrepreneur Organization) and CEO of Entire Management. Jordin has spent 18 years in operations and management, running multi-location practices with some of the largest dental organizations in the country before building her own company helping businesses across industries scale through better systems, leadership, and talent development.
Most conversations about talent stop at hiring. This one starts where they end. We talk about what happens after you get people through the door: how to diagnose the health of your team and culture, how to build pay bands and career pathways so your people know exactly what growth looks like, and how to decide whether someone needs to be coached up or coached out.
Jordin also walks through her five performance levels for evaluating talent, how to have hard conversations (including letting people go) in a human way, her Heal-Deal-Do approach to change management, and why AI should be treated as an enhancement to your people, not a replacement.
If you have ever lost a great team member and didn't know why, or held on to a bad fit longer than you should have, this conversation gives you the frameworks to fix both.
WHAT YOU'LL LEARN
- How to diagnose your company's talent and culture health beyond just the data
- How to build pay bands and pathways with clear entry, mid, and expert tiers
- Why seniority is not the same as competence, and how to break that trap
- The "skill vs. will" framework for putting the right person in the right seat
- Jordin's five performance levels for evaluating talent objectively
- When to coach someone up versus coach them out (and why you can't do both)
- How to fire someone in a human way so it never comes as a surprise
- The Heal-Deal-Do method for leading your team through change
- How to position AI as an enhancement for your team, not a replacement
RESOURCES MENTIONED
- The Talent Bank — Jordin's assessment framework for evaluating the health of your culture, retention, and compensation
- Pay Bands & Pathways — A tiered structure (entry, mid, expert) that gives every role clear KPIs, skills, and growth milestones
- Skill vs. Will Framework — A diagnostic for whether performance issues come from ability, motivation, or the environment
- The Five Performance Levels — New Enroll, Needs Improvement, Strong Contributor, Strong Contributor Well-Placed, and Strong Contributor Do More
- Heal, Deal, Do — Jordin's approach for working through the internal blockers that stop leaders from taking action
- "People don't quit hard, they quit unclear" — The retention principle behind clear roles, frequent check-ins, and honest conversations
- Never Lose a Customer Again by Joey Coleman — A book on designing customer experiences that create loyalty
- The DEO (Dentist Entrepreneur Organization) — Community, coaching, and resources for dental entrepreneurs
- Free Leadership Self-Assessment — Reach out to Jordin for the self-analysis tool she shares with new leaders
CONNECT WITH JORDIN
Website: https://www.entiremanagement.org/
LinkedIn (Jordin): https://www.linkedin.com/in/jordin-mcentire/
LinkedIn (Entire Management): https://www.linkedin.com/company/entire-management/
Instagram: https://www.instagram.com/jordin.mcentire/
Dentists: Find Jordin at the DEO — https://deodentalgroup.com/
If you enjoyed this episode, follow HIRE TO SCALE for weekly conversations about how to recruit, train, and manage high-performing teams so you can build a business that actually scales.
Get More Time Back to Scale Your Business Start here → METEOR (https://www.trymeteor.com/)
Download the VA Hiring Playbook here: METEOR VA/EA Hiring Playbook (https://trymeteor.notion.site/The-METEOR-VA-Hiring-Playbook-204d0a7c8414809d9d7ed58850a1bc88?pvs=74)
Connect with JP:
LinkedIn: https://www.linkedin.com/in/jpforno/
Instagram: https://www.instagram.com/jp.forno/
Get More Time Back to Scale Your Business
Start here → METEOR
Download the VA Hiring Playbook here:
METEOR VA/EA Hiring Playbook
Connect with JP:
LinkedIn
Instagram