Podcast Episode 24: "One Better Than 23"

In episode 24 of Why Make Music…, ThinkTimm dives deep into his thoughts on the modern music landscape. He explores the notion that the average listener may not even know what they like, especially when it comes to the mainstream music they consume. ThinkTimm reflects on the current state of the music industry, where only a select group of approximately 200 artists dominate the scene. While these artists receive heavy backing and promotion, he argues that their music isn't necessarily better or more entertaining than what countless independent creators are producing.

The episode highlights the reality that music in today's industry is largely driven by money and marketing, with corporations dictating trends and pushing artists to conform. Independent producers and artists, particularly those unwilling to compromise their authenticity, often face an uphill battle. ThinkTimm acknowledges that while selling out isn't inherently bad, it's simply not the path available to the masses of independent creators who are unwilling to sacrifice their integrity for corporate interests.

The episode then tackles a poignant question: What happens when an independent artist, musician, or composer has spent years—sometimes even a lifetime—creating music purely for personal enjoyment or a small circle of friends? How does this individual navigate the sudden realization that their work could compete with mainstream offerings, even though they've never sought commercial success?

ThinkTimm discusses how technology has democratized music creation. No longer is it necessary to have a multimillion-dollar studio to produce professional-quality music. Independent artists can now work from home using digital audio workstations, making the barriers to entry much lower. However, this also leads to the question: How does an independent artist compete with the massive financial backing that major corporations provide for mainstream acts?

Gone are the days of selling CDs out of the trunk of a car at local shows. Now, an artist's music can be distributed to a global audience with a minimal fee. Despite this, the question of visibility and promotion remains a challenge for those without significant resources.

ThinkTimm delves into his own emotional journey as a creator. He admits that his love for music and the creation process outweighs any desire for commercial success. Still, he acknowledges the reality that the music industry can provide financial stability, as it thrives on consumers who spend disposable income on music and ideas they may not be able to create themselves.

The episode is a reflection on the evolving role of independent creators in a world where technology and corporate influence have reshaped the music industry. ThinkTimm calls for more recognition and appreciation of creators who produce art for the sake of the art itself, rather than for mass marketability.