This week is part 2 of our series on business development. We discuss the mechanics of market research and why it is crucial as part of your business plan.

Introduction [0:18]

We are doing a series on how to start a business: [0:50]

Motivational quote about market research[1:50]

What is market research market research? [3:00]

Collecting primary research can include [10:15]

Important questions you should ask yourself [14:30]

Other kinds of research are, “The 4 P’s” [16:00]

The Philosophical side of market research [29:00]

This is the next step in your journey of your idea [33:00]

common marketing research mistakes [39:36]

“get out of your comfort zone challenge” [41:30]

Outro [42:30]