What factors contribute to the success of a marketing campaign? How can one strike a balance between data-driven decision-making and creativity? What is the most effective approach for creating a viral campaign, and what steps should be taken if it fails? To explore these questions, join our host Bhavna Lalchandani in conversation with Tara Kapur, India Lead at Duolingo English Test. Tara's career spans journalism and marketing leadership roles at Vice Media, Duolingo, and Netflix, where she contributed to the success of shows like Money Heist, Stranger Things, and Delhi Crime.