Beau interviews Addison Gumbert about her background in marketing and how she transitioned into clinical research. They discuss the differences in marketing strategies between clinical research and other industries, the importance of education in marketing, and the use of generative AI in marketing materials. Addison also talks about personal branding and the impact it has on both herself and her organization.

Guest: Addison Gumbert

Host: Beau Balthazar Bruneau

Sponsor: ResearchRevolution.com