Behind the Brief | Honest Stories from the World of Marketing

Why Marketing Isn’t Supposed to Be Neat


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I don’t know who needs to hear this, but your marketing doesn’t have to be perfect to make an impact.

In this episode of Behind The Brief, I spoke with Chandan, co-founder of Awevent and one of those marketers who just gets it. He’s been the only marketer in the room. He’s launched with chaos, limited time, no money, and a ton of pressure.

Some key moments from our chat:✅ Why startups are a PMM bootcamp✅ The marketing fail that taught him the value of clean funnels✅ How he built trust with data, not decks✅ A launch story that started with QR codes and snail mail

🎧 You can listen here →

— ShrutiProduct Marketer, Creato

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Behind the Brief | Honest Stories from the World of MarketingBy Shruti