Trevor George is the Founder and CEO of Blue Wheel Media, a digital marketing agency. He is also the CEO of the nation's largest soft lines manufacturer of licensed merchandise, a company called Trevco.

Trevor, who is passionate about digital marketing, is also a speaker and he has given a talk about the future of marketplaces and e-retail in the eTail Conference last year.  He holds a Bachelor's degree in Marketing & Communications from the University of Michigan.

In this episode…

Growing a startup company to reach the 8-figure mark is no easy feat for most entrepreneurs, let alone doing it in less than 2 years. But that is exactly what Trevor George was able to do back in 2016. His company started manufacturing licensed apparel for Superman, Batman, and Harry Potter, which allowed him to grow the brand into an 8-figure business in less than 2 years. 

Through his great passion and expertise in digital marketing, Trevor now helps other brands grow to the 8-figure mark by improving their marketing strategies on the Amazon marketplace as well as social media marketing. And he says knowing how the market ticks and how to make it work in the direction that’s beneficial for you is crucial to your success.

In this episode of the Buy Box Experts Podcast, Eric Stopper talks to Trevor George about the pay-to-play strategy that most brands are looking to go into as well as how brands can make use of other online selling portals to their benefit. They also talk about what it takes to grow your business on Amazon, the considerations you need to make when marketing and advertising your brand, and why manufacturing your own product is a better idea than just rebranding ready-made pre-manufactured items. They also touch base on the possibility of using voice search for marketing along with a ton of other awesome topics so stay tuned.