Why do so many massage therapists quit — marketing campaigns, new programs, social media, even entire business models?

In this episode of Making Self Care, Chelsea DeSouza, Licensed Massage Therapist and LMT advocate, shares one of her biggest entrepreneurial mistakes: quitting. From stopping marketing campaigns after five days… to pivoting too quickly… to watching AI disrupt nutrition and protocol-based services — this is a raw look at what really happens behind the scenes of massage therapy entrepreneurship.

If you’re an LMT, massage therapist business owner, or wellness entrepreneur struggling with marketing, sustainability, or pivoting in the age of AI, this episode is for you.

Topics:

• ​Massage therapy marketing mistakes
• ​Why LMTs pivot too fast
• ​Fear of social media as a massage therapist
• ​Entrepreneurship burnout
• ​AI and its impact on wellness businesses
• ​How to build sustainable massage therapy offers

Subscribe on Substack for the full “52 Mistakes of a Massage Therapist Entrepreneur” series delivered to your inbox.

Subscribe here: https://open.substack.com/pub/chelseadesouzanenno?r=1qswzm&utm_medium=ios

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