In this episode of Click to Buy, host Becca Anderson speaks with conversion designer Aleksandar Peric about the critical role of landing pages in e-commerce and conversion optimization. They discuss the importance of aligning landing page design with ad messaging to build trust and maximize conversions. Aleks shares insights on the process of creating effective landing pages, the significance of A/B testing, and real-world examples of successful and unsuccessful landing page designs. The conversation emphasizes the need for experimentation, understanding user intent, and leveraging social proof to enhance the customer journey.

Music from #Uppbeat: License code: MY91MH8USS4YRWID