MDU internet strategy is often pitched as easy growth for ISPs, but this episode reveals why MDU internet strategy quickly turns into operational chaos without the right playbook. If you're navigating MDU internet strategy, this conversation breaks down how to avoid losing control, improve customer experience, and actually scale. Learn why frictionless setup, not just speed or price, is becoming the defining competitive edge in multi-dwelling unit deployments.

In this episode, Georgette Lopez-Aguado, Larry Weidig, and Rick Seemann unpack the realities of serving MDUs, HOAs, and other shared environments, from the hidden complexity of infrastructure and tenant expectations to the risks of exclusivity and poor communication control. Backed by real-world experience and industry data (including a 26-point NPS boost tied to frictionless onboarding), they explore how ISPs can build smarter systems, stronger partnerships, and more resilient growth strategies. Whether you're entering the MDU market or trying to fix what’s already broken, this episode gives you a clearer path forward.

What you’ll learn:

• Why MDUs create operational headaches despite looking like “easy growth”
• How frictionless setup (QR codes, self-serve onboarding) drives higher NPS and lower churn
• The tradeoffs between exclusivity vs. competition in multi-unit environments
• How to manage communication when property managers control the resident relationship
• When Wi-Fi-only deployments make sense—and when they fail

Don’t risk losing control of your customer experience in MDUs—learn how to build a scalable, frictionless strategy that actually works.

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