The Founder Tapes with Gal Krohn

Why Mecca Wanted This Brand On Shelves Before It Even Launched: Building An Innovative Skincare Brand With Conserving Beauty Founder Natassia Grace


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Natassia Grace (otherwise known as Tass) is one of those founders that gets it DONE. She is the founder and CEO of Conserving Beauty - a skincare brand creating waterless skincare and dissolvable makeup wipes saving water, carbon and waste in the process. 


Natassia got Conserving Beauty into Mecca before even launching; she has used her superb networking skills to get entrepreneur and model Elle McPherson on her board of directors; she’s featured on the Forbes 30 under 30 list; she has sat on incredible panels like Vogue Codes; she was chosen as the first Business of Beauty Awards Winner, and so much more. 


She has a decade of experience working in product development, supply chain, and ethical sourcing within the beauty & wellness industry. Having built her career on supply chain transparency, she made it her mission to unite the best of science, technology, and impact to launch skincare product solutions anchored in world-first innovation.


And Conserving Beauty is absolutely known for being at the forefront of innovation due to Tass’s waterless formulation approach and dissolving skincare technologies. By creating the world’s first dissolvable cleansing wipes, sheet masks and zit treatments, she has found a solution to replace plastic single-use products - and customers are obsessed. 


This episode is a treat, to say the least. Thank you for listening! 



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The Founder Tapes with Gal KrohnBy Gal Krohn