Why were those photos of Meghan Markle and Prince Harry deleted after Kris Jenner’s 70th birthday party at Jeff Bezos’ mansion? And what on earth is going on with Rini Skincare, the controversial kids’ self-care brand for ages 3 plus?

In this episode of Dirty Chats, I unpack the psychology and PR strategy behind two big stories lighting up the internet right now:
🕵️‍♀️ the mysteriously deleted Kardashian x Meghan Markle party photos and
🧴 the Rini Skincare backlash over children’s skincare and “self-care” marketing.

You’ll hear how Kris Jenner used brand collaborations to drag the Kardashians from “trash reality TV” to peak Hollywood status. I walk through everything from Kanye West to Vogue covers, Met Gala invites, Calvin Klein campaigns and Dolce and Gabbana creative director moments. Then I contrast that with Harry and Meghan’s PR missteps, the Mark Zuckerberg optics, and why asking for a photo to be removed can backfire in a world obsessed with screenshots, receipts and conspiracy theories.

Then I head into Dirty Business and dissect Rini Skincare, Shay Mitchell’s new children’s self-care and skincare line marketed to kids aged 3 plus. I break down why the “it’s not beauty, it’s self-care” messaging completely missed the mark, how it accidentally tramples the shared value of protecting children’s innocence, and what the brand positioning and core messaging should’ve been instead.

If you care about PR strategy, brand positioning, shock marketing, kids’ skincare ethics and how to write messaging that doesn’t blow up in your face, this one’s a ride.

Oh, and somewhere in there:
 – I go viral (again) for an Instagram carousel about selling an apple four ways
 – and I soft-launch my Viral Carousels mini course dropping for Black Friday 👀

In this episode, I cover:

• Why photos of Meghan Markle and Prince Harry vanished from Kris Jenner and Kim Kardashian’s birthday posts
• How Kris Jenner used “collabing up” with bigger brands (Kanye, Vogue, Met Gala, Calvin Klein, Dolce and Gabbana) to climb the Hollywood status ladder
• The psychology behind brand collaborations, status, the halo effect and social proof on steroids
• Why I believe Harry and Meghan themselves asked for the photos to be taken down and why that’s a PR own-goal
• The tension between “we’re fighting Big Tech harm” and “we’re at a billionaire party with Mark Zuckerberg”
• What Rini Skincare is (a kids’ self-care and skincare brand for ages 3 plus) and why the internet is calling it predatory
• The difference between shock marketing that works (Skims bush g-string, nipple bra, “smells like my vagina” candles) and shock marketing that backfires
• Why “kids don’t need self-care. They need to not get in the white van” is the messaging heart of the backlash
• How to reposition Rini from “kids’ self-care” to “non-toxic skin repair for little faces” with aloe masks, healing balms and gentle face wash
• Why nailing your core messaging is the make-or-break step for any brand launch
• A tease of my upcoming Viral Carousels mini course and how my 402,000 view apple carousel proves formatting and pacing beat “just good content”

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