In this episode of The Paycast Network live from SEAA 2026, host Chase Gunnell sits down with industry legend Matt Price of B4U Financial to discuss the next frontier of merchant processing and digital currency acceptance. With a payments career dating back to 1983, Matt shares incredible history from his early days delivering Twinkies on a Hostess truck to working at Visa where he helped pioneer NFC technology for Apple Pay and executed the first ever end to end chip card transaction in the United States. Transitioning into modern processing, Matt reveals how B4U Financial operates an alternative payment network that completely eliminates traditional merchant fees for digital wallet transactions. Under this consumer funded model, merchants pay zero percent to accept digital currency and settle entirely in standard fiat USD, while independent sales organizations and agents enjoy a revenue positive partnership with no buy rates and lucrative revenue share splits. Drawing parallels to how McDonald's adopting credit cards created a massive domino effect across the quick service restaurant industry, Matt explains the exact adoption triggers needed to capture the massive buying power of the eighteen to thirty five year old demographic and why digital utility is the ultimate scale angle for modern portfolio builders.