Why Microsoft Spent $20 Billion Acquiring A No Name Company

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I’m sure you’re all familiar with Microsoft’s highprofile acquisitions of LinkedIn, GitHub, Skype, and Activision Blizzard. But have you ever heard of Microsoft’s acquisition of Nuance Communications? Nuance Communications is a background healthcarecentric tech company that doesn’t receive all that much press coverage, but they’re massive. In fact, 55% of physicians, 75% of radiologists, and 77% of American hospitals use Nuance solutions. So, by purchasing Nuance, Microsoft immediately became the dominant player within the healthcare industry as well. But, all of this is just stage one for Microsoft with Nuance. Their real longterm goal is to encourage and maximize Azure adoption and usage throughout the healthcare industry which is only now converting to the cloud. This video explains the story of Nuance Communications and why Microsoft spent $20 billion acquiring a noname company.

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Timestamps:
0:00Nuance Acquisition
2:08Nobel Beginnings
5:47A Global Giant
8:52Microsft Takes Over

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Lior Patel
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.

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